Shop online, or shop on your mobile? Are they really that different? Online shopping offers the convenience of shopping from the comfort of your own couch. Of course waiting a week or so for a package in the mail can be a bother.
Mobile shopping requires you to get out there and wait in line at the checkout counter, but you probably have a deal or exclusive offer waiting to be redeemed on your phone. Both methods offer a more active and interesting shopping experience rather than just walking up and down isles browsing, but are they at odds with each other, vying for the attention of today’s modern shopper? 이미테이션
If you’ve ever shopped online, you should be used to seeing promotional codes and online only offers. Buy online and get your items shipped to you allows for stores to save money on stocking and shipping costs. It also allows for smaller businesses with niche markets to reach a larger client base. Usually you are getting the promotional code from signing up to an affiliate site or through a special marketing offer. The tricky part about promotional codes is that people may search high and low for a chance to never pay full price. It can also cheapen your image if the customers you are attempting to reach are not the “coupon” using type.
Sites like Groupon and Livingsocial provide a blending of both worlds, where you purchase a coupon online, but then have to redeem in the store. This model works a bit like mobile shopping, providing digital coupons to drive in-store traffic, but the deals are time sensitive and have specific requirements to fulfill. Since these sites are not affiliated with any one specific brand, it also creates a rift between the brand and the consumer. The coupon site becomes the provider, and not the actual store they are purchasing the goods and services from. Most will only use the coupon for its intended purpose and spend nothing else in the store. They rarely become a repeat customer for the store, only for the coupon site.
Most mobile offers lead you to the store for your eventual purchase, offering redeemable coupons, QR code specials, and brand oriented contests. While you are not in the comfort of your own home, you do have the added experience of being in an “exclusive” club while shopping around. Using the interactive nature of QR codes to provide more information about a product or watching awesome videos engages the consumer and increases brand loyalty. Also, persuading consumers that are already in-store, and on the hunt for a good deal means they are in the best state of mind to purchase an item that has an offer on it.
Verdict? Perhaps. Mobile shopping definitely competes with online shopping when considering in-store items. With mobile web uses becoming more mainstream customers do not have to rely on their desktop computers to browse stores, and mobile offers instant in-store price comparisons. With added incentives associated with QR codes and contests, mobile shoppers are considered brand VIPs with access to exclusive deals. The only downside is being restricted to what products are located in your shopping areas. Online will always provide access to rare and discontinued items, and online-only sales mean just that. Online-only. There are ups and downs associated with both shopping models, but one thing is certain, mobile shoppers are gaining some serious traction.